About Yamashita Pearl

Store overview

・Shop name: Yamashita-Pearl
・Representative: Futoshi Yamashita (third generation)
・Business office: 995-3 Hiraura, Uwajima City, Ehime Prefecture, 798-0095
・Store: 1028 Hiraura, Uwajima City, Ehime Prefecture, 798-0095
(Store business hours: 10:00 to 17:00, closed on Tuesdays and Wednesdays)
・TEL: 050-3590-3299
・Founded: 1963
・Business details:
-Pearl cultivation, processing, and sales -Uwajima's first fishing lodge "Yumin"
・Affiliated organizations:
-Uwajima Fisheries Cooperative Association
- Uwajima Pearl Sales Association - Uwajima Fisheries Association Youth Business Pearl Manager - Participation in the JAPAN brand project promoted by the country and the Chamber of Commerce and Industry, etc.

Main achievements

・Won the Uwajima Pearl Design Contest Jewelry Category Award (sponsored by the Uwajima Regional Branding Promotion Project Executive Committee)

・Sold by Mikimoto, which is famous for purchasing only high-quality pearls (Ehime prefecture fishing industry annual, 2015 1st grade 7mm, 2016 1st grade 7mm, etc.)

・Many other items have been sold at the highest price in the pearl bidding market.

・Sold in Finland, the country of design in Scandinavia, and received high praise.

・It is so popular that there are long lines at exhibitions in Thailand and Taiwan.

Main media coverage results

Yamashita-Pearl has been featured in numerous media outlets, along with Yukai, the first fishing lodge in Uwajima that was started by our predecessor.

[Main TV introduction results]

・Paradise of Life (TV Asahi)
・Omoikkiriii! TV (Nippon Television)
・Tom's Countryside Feast (NHK)
・Iyo x Ichi (NHK)
・OUT&ABOUT (NHK)
・News BOX WIDE (TV Asahi)
・No.1 in Japan! Exquisite local gourmet special! (TV Asahi) ・Miracle Recipe (TV Asahi)

[Main newspaper publications]

・Yomiuri Shimbun, Sankei Shimbun, Ehime Shimbun

(*In no particular order, title omitted)

Feedback from recommenders

"I want to protect Japan's pearl culture" "I want more people to know about the charm of pearls"
We have received recommendations from people in the same industry, who would normally be our competitors, because they sympathized with our ideas.

■ Mr. Akira Hamada (Pearl farming industry)

[Award history]
- 2nd place at the 27th Ehime Prefecture Fisheries Pearl Fair (this year's division) - 30th Ehime Prefecture Fisheries Pearl Fair - Fisheries Agency Director's Award
・34th Ehime Prefecture Fisheries Association Pearl Fair Award of Excellence ・National Pearl Association Pearl Fair Fair Fisheries Agency Director's Award

[Words of recommendation]
First of all, Uwajima pearls are number one in Japan in terms of production and popularity. I would like many people to see the splendor of Uwajima pearls. Yamashita-Pearl's products are all original and flavorful items that you won't find anywhere else, made one by one by Futoshi Yamashita. I also ask for pearl accessories when I want them.

■ Mr. Norisada Mori (Pearl farming industry)

[Award history]
・15th Ehime Prefecture Fisheries Pearl Fair, Excellence Award ・17th Ehime Prefecture Fisheries Pearl Fair, Fisheries Agency Director's Award ・18th Ehime Prefecture Fisheries Pearl Fair, Nochu Matsuyama Branch Manager's Award ・23rd Ehime Prefecture The 28th Ehime Prefecture Fisheries Pearl Fair Award of Excellence

[Words of recommendation]
Pearls are the jewels of the sea, blessed with the blessings of nature and our love. We confidently recommend Uwajima's pearls, which are of the highest quality in Japan. The accessories that Yamashita-Pearl makes have great taste and I feel like they have designs that you won't find anywhere else.